Bar codes allow marketers to communicate in the digital world to the physical world and even merchandising opportunities for brands and retailers.
Microsoft says that one billion tags are printed over the last four months, bringing the total to two billion printed labels from the January 2009 launch. The number of new users per month Tag plus a factor of three since the first quarter resulting from beta in May, the number of tags per month plus scanned four times during the same period.
"This beta release has been momentum," said Aaron Getz, Tag CEO of Microsoft, Redmond, WA. "What is already clear how the scenarios are interesting for what companies and keeps the time is what is ordinary.
"We are the typical chicken and egg problem see," he said. "Companies do not want to use the tags, unless they can ensure that consumers are open to the use and interaction with them, but you can not know unless you use bar codes for tested. "
To date, over 100,000 accounts Tag implemented interactive digital experiences to add to advertising campaigns and marketing.
Since August, the Tag is used in more than 100 million copies of the magazine.
The most important campaign of barcode known to date, Allure had 450,000 scans, using Microsoft's annual Tag Free Stuff Giveaway issue in August.
Why the growth?
Consumers are rapidly embracing smartphones, a new outlet to open his business acumen.
Microsoft Tag provides brands and their agencies a powerful means of this set more and more consumers are connected to communicate and create immersive experiences that connect to the digital world with the physical world.
With Tag, companies can create scenarios for customers to drive compelling engagement and retention, simply measure the effectiveness of their campaigns and merchandising opportunities for their products to explore.
Who uses Tag?
A wide range of brands in a wide range of industries have used Tag, including Canon Inc., HMS Host Corp., Jones Apparel Group Inc., Kellogg Co., Kraft Foods Inc., Procter & Gamble, Razor USA, Simmons Bedding Company, Simon & Schuster Inc. and Toyota Motor Sales USA Inc.
The brands and their agencies have relied on their tag line, print, outdoor, efforts and retail distribution to consumers in touch with a range of digital content.
Publishing in particular has been very successful with a wide range of tag used in various editorial numerous programs and advertising.
Nellymoser Inc., a provider of interactive video and rich media campaigns marketing for mobile users, recently conducted research on how the magazine editors, publishers and advertisers have adopted 2D barcodes.
The study, which will be released in early November, Microsoft has revealed that the labels were more than 80 percent of the time in more than 100 journals 2D barcode campaigns of advertising and editorial content.
"The idea behind tag is a digital experience to add to what already exists in the digital world," said Getz. "Outside of advertising is always fantastic to attract people's attention, but they are limited in Under that once you get their attention.
"Tags overcome the limits of offline media," he said. "They can be used in different ways, whatever the scenario."
Use cases
Tag Microsoft has worked with a company that sells humidifiers. The company added a tag for the current product, that when scanned, the consumer brings to a page where they buy a new filter for the product.
Another campaign took place on Xbox Live and consumers could scan the movie now.
"Tags help of someone completely through the funnel," said Getz. "I mean someone who will not buy a car from a bar code in case the car companies use would be different. "
For example, Ford uses the codes to get people to annex the road tests.
Mr. Getz said that for many brands, the reason for using a tag to add a video for offline.
Razor scooters used tags on packaging for the consumer to get a video of a man doing tricks on a scooter look.
Keywords used in the IKEA catalog to connect people with a slideshow of kitchen designs.
"People do not see the first tag scanning," said Getz. "Repeat tags and all have an environment rich in Tag.
"If you're a magazine that only uses a tag, this tag will be less successful than if there is more in the magazine," he said.
Editor Giselle Tsirulnik, advertising, messaging, legal / privacy and database / CRM. Brought to its giselle@mobilemarketer.com.
From : http://www.mobilemarketer.com/cms/news/content/7912.html